NAVIGATING THE CHALLENGES OF LESS EXPENSIVE FOREIGN TEXTILES: CREATING ALTERNATIVES THROUGH ADIRE MASS REPRODUCTION

Abstract

One of the major challenges facing the Nigerian textile industry in 21st century is the influx of less expensive Chinese textile materials. This issue has led to a decline in patronage of Nigerian indigenous textile products. Despite various scholarly contributions highlighting this problem, there seems to be no clear solution from textile designers, government officials, art practitioners, or indigenous textile producers in combating this influx. This paper explores strategies to combat the proliferation of cheaper foreign textiles in Nigerian market by promoting mass production of Adire as an alternative. The study hinges on Ghassan Hage's theory of insiders and outsiders exploring textual analysis. The data for this study was collected from both primary and secondary sources. Interview was utilised as tool to collect primary data. The Findings for this study indicate that Chinese Adire entered the indigenous fabric trade approximately three years ago, utilising polyester materials. The study reveals that lenient exportation laws have severely impacted the patronage of indigenous fabric designs in Nigeria. Promoting Adire mass production can lead to empowerment, employment, and national development. Therefore, the Nigerian government must invest in revitalizing the textile industry to ensure that locally produced Adire is appealing to consumers. The study recommends that eliminating unnecessary intermediaries who sell indigenous Nigerian motifs to foreign textile industries is essential. Additionally, Local Adire producers should be provided with raw materials, equipment, and financial support. The study concludes that there is a need to sensitize Nigerians about the importance of supporting locally produced Adire fabrics through patronage and fostering a change in attitude towards indigenous textile products.